How to Build a SaaS Landing Page with Ghost

Ghost isn't just for blogs. With custom templates and routes, you can build a complete SaaS marketing site — landing pages, pricing, changelog, and documentation — all powered by Ghost's fast, SEO-friendly platform.

What You'll Build

By the end of this guide, you'll have:

• A conversion-optimized landing page with hero, features, and social proof
• A pricing page with monthly/yearly toggle
• A blog for content marketing
• A changelog for product updates
• Membership-gated content for premium subscribers

Step 1: Choose Your Theme

Start with a SaaS-focused Ghost theme like Launchpad. Unlike generic themes, SaaS themes include pre-built templates for pricing pages, changelogs, and signup flows — saving you weeks of custom development.

Step 2: Configure Custom Routes

Ghost's routes.yaml file lets you map URLs to custom templates:

routes:
  /pricing/:
    template: custom-pricing
  /changelog/:
    template: custom-changelog
  /signup/:
    template: custom-signup

collections:
  /blog/:
    permalink: /blog/{slug}/
    template: index
    

Step 3: Set Up Membership Tiers

Ghost's built-in membership system handles free and paid subscriptions. Configure your tiers in Ghost Admin with benefits, pricing, and Stripe integration for payment processing.

Step 4: Create Content

Use Ghost's editor to create your landing page content. The rich editor supports images, embeds, code blocks, callout cards, and more — all rendered with clean, semantic HTML.

Why This Works

A Ghost-powered marketing site loads faster than Webflow, costs less than a custom build, and gives your content team full control over updates without touching code. Plus, your blog and marketing site share the same domain, which is great for SEO.